OUR STORY

NSP was born in 2001 from the vision of Bruce “Buzz” Hansen, a life-long surfer, skater and all round waterman.

While working on Maui as a custom surfboard builder, Buzz had an epiphany about producing affordable, versatile, durable and great performing surfboards. Buzz correctly realized there were everyday surfers who needed an affordable board that performed in Hawaii, yet they didn’t require “custom” or specialized competition or extreme surf boards.

Bruce 'Buzz' Hansen on one of the first NSP epoxy surfboards

His dream was a utilitarian surfboard that could ride in the back of a pick-up truck to the beach, be left in the sun all-day or loaned to a friend without fear of damage – of course it had to surf well enough to be given to his long-time surfing buddies, neighbors and friends.

The quest began, so Buzz summoned his friends working for a leading composites manufacturer with the goal to create a light, very durable surf board at highly competitive prices. Working together they introduced a new epoxy technology that would go on to revolutionize the industry and quite possibly recreational surfing. Weekend and occasional surfers no longer had to rely on the ill- performing “foamies” or be relegated to the used board market.

Our code name during development was “New Surf Project”. The name stuck and “NSP” was established. Over the years, we changed and evolved, and so did the name. Today, NSP stands for “Nature”, “Surfing” and “Products” because at the end of the day, that is what the company is all about.

John Afshari in California - image by John Rathwell.

 

Creating amazing products, firmly maintaining our surfing roots while we expand in other exciting watersports with the best possible designers, engineers and materials involved. And last but definitely not least; “Nature”. Choosing repurposed, recycled or renewable resources wherever we can is essential to us as a brand, creating a more sustainable future for ourselves and our sport.

NSP began selling in Hawaii and Australia in 2002 with immediate success, making surfing more accessible. In 2007 NSP was one of the first brands to produce SUPs based on the brand’s original concept of performance and value.

Today, NSP is one of the world’s largest brands in recreational surfing and stand-up paddle boards. Everyday new enthusiasts, young and old, go out and introduce their friends and family to the freedom of the sport and the brand.

Since 2013 NSP has produced some of the fastest SUP race boards on the planet, quickly racking up some of the most sought after and prestigious titles with the help of national and international athletes.

In almost 20 years, with hundreds of thousands of boards produced, our core values remain the same. NSP stays true to the vision of creating great performing, affordable, durable surf and paddle boards that allow everyone to catch more waves.

A FEW NSP MILESTONES

2003 Sold our first boards in Australia and Hawaii

2007 Shipped our first SUP boards

2011 Launched our first NSP race boards used in ISA Worlds

2012 Dale Chapman & Alain Teurquetil started on the race program

2012 Travis Grant joined the team

2012 Launched patent pending, award-winning Coco technology

2016 Alain Teurquetil started exclusively designing our race program

2015 Travis Grant won Molokai on a production NSP board

2018 Launched our first foil boards

2019 Launched our first foil wing sets

2020 Collaborated with Carl Schaper on a performance surf range

OUR VISION

Seeing people of all ages and skill levels enjoying the lifestyle of surf and paddle boarding by providing boards that paddle faster, catch more waves, last longer and are a whole lot of fun to ride.

OUR MISSION

To create a utilitarian surf, race, foil or paddle board that can ride in the back of a pick-up truck, be left in the sun all-day or loaned to a friend – without fear of damage – and of course, that performs well.